Eating well and eating healthier are the hallmarks of this new formula. Three species specific fish and oatmeal, a health industry superstar, are the banner ingredients in this holistic, all natural dog food diet. Enhancing the diet further are whole-health ingredients from farm, orchard, and herb garden, and custom/nutraceutical supplements. Anchovy, Sardine and Salmon are the specific species used for every production run, so the formula is consistent every time. There is no mystery here, unlike "Whitefish", which is "any of various market fishes, non-oily, with white flesh..." Holistic Select's darker colored fish are rich in Omega 3 fatty acids, so vital to a healthy coat. Whole-Health Custom Supplements include prebiotics and probiotics, digestive enzymes, sequestered minerals, and Aqua-C, Omega-Health, Omega 6:3 fatty acids, vital to a healthy coat and skin. Kelp contributes 60 naturally sequestered vitamins and minerals, and Yucca reduces waste odor.

We use three species-specific fish: anchovy, sardine and salmon, unlike "Whitefish" which is a generic name "for any specie of non-oily, white fish." It means you can't ever be sure what specie of fish is in your dog's diet. It can be different every time...like feeding a different formula each time you open a bag. Worse still, the meat fillets go to your supermarket and the head and skeleton go to dog food plants. We list our species, and we know our anchovy and sardine are low in ash and magnesium because we use the entire fish, meat and all, just like you eat from the sardine can. Our salmon is harvested wild and is not commercially raised.

The formula features oatmeal, considered a star of the health food industry. It is also a quality fiber and a hypoallergenic ingredient.

Menhaden Oil and Flaxseed enhance our Omega-Health blend of Omega 6:3 fatty acids for an outstanding coat and healthy skin.

Farm, orchard and herb garden ingredients include human grade peas, carrots, apples, plus sun-cured alfalfa and garlic.

Like all Holistic Select Formulas, it includes eight or more of our "Wellness For Life" Custom Supplements, unique to WellPet and setting us above all other brands.

And hypoallergenic too...because dogs have not normally been exposed to fish, these ingredients are considered hypoallergenic. Oatmeal is often recommended by holistic nutritionists for inclusion in hypoallergenic diets and shampoos.

Calcium min. 0.95%**
Phosphorus min. 0.80%**
Vitamin A min. 22,000 IU/kg.
Vitamin E min. 125 IU/kg.
Omega 6 min. 3.2%*
Omega 3 min. .44%*
Glucosamine min. 400 ppm; 41 mg/cup*

356 ME (Kcal/cup)

*Not recognized as an essential nutrient by the AAFCO dog food nutrient profiles. **The values listed for Calcium and Phosphorus are minimum guarantees. Average actual figures for Calcium is 1.2%, the figure for Phosphorus is 0.9%.

Crude Protein min.28.00%
Crude Fat min.17.00%
Crude Fiber max.3.00%
Moisture max.10.00%
Calcium min. 1.30%
Phosphorus min. 0.85%

Anchovy & Sardine Meal, Ground Brown Rice, Ground White Rice, Chicken Fat (Preserved with Natural Mixed Tocopherols), Chicken Meal, Pork Meal, Oatmeal, Dried Beet Pulp, Flaxseed, Dried Egg Product, Menhaden Fish Oil, Carrots, Sun-Cured Alfalfa, Peas, Salt, Potassium Chloride, Organic Quinoa, Apples, Blueberries, Cranberries, Dried Kelp, Yucca Schidigera Extract, DL-Methionine, Vitamins [Beta-Carotene, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Riboflavin Supplement, Vitamin B12 Supplement, d-Calcium Pantothenate, Niacin Supplement, Pyridoxine Hydrochloride, Thiamine Mononitrate, Folic Acid, Ascorbic Acid (Vitamin C), Biotin], Minerals [Polysaccharide Complexes of Zinc, Iron, Manganese and Copper, Cobalt Carbonate, Potassium Iodate, Sodium Selenite], Choline Chloride, Lecithin, Rosemary Extract, Inulin, L-Carnitine, Dried Lactobacillus acidophilus, Lactobacillus casei, Enterococcus faecium, Bacillus subtilis, Bacillus licheniformis, Aspergillus oryzae and Aspergillus niger Fermentation Products, Mixed Tocopherols (a natural preservative).