The folks at the Blue Buffalo Company, the makers of natural, healthy and holistic dog and cat food, started the Blue Buffalo Foundation for Cancer Research when their beloved dog Blue was affected by cancer. The Blue Buffalo Foundation for Cancer Research (BBFCR), through the Pet Cancer Awareness Program, was created to help find a cure for the #1 disease-related killer of our dogs and cats. The BBFCR set out to accomplish several important goals:

* To make pet parents aware of the warning signs of canine and feline cancer
* To let them know about ways they can help minimize their pet's cancer risk
* To raise money and provide grants to leading institutions studying ways to combat and cure pet cancer

Your purchase of this Pet Cancer Awareness wristbrand will help raise money for research on the causes, prevention and treatment of canine and feline cancer.

All funds raised by wristband sales will go to the Blue Buffalo Foundation For Cancer Rese

You probably don't realize it, but dogs and cats get cancer at approximately the same rate as people do. Unfortunately, 80% of pet parents know little or nothing about pet cancer.

That's why it's so important to learn all you can about the disease. The Blue Buffalo Foundation for Pet Cancer Research, through the Pet Cancer Awareness (PCA) program, is devoted to raising awareness about the warning signs of cancer, as well as educating pet parents about ways to minimize the risk.

With your help, it's our hope that we can one day find a cure for this devastating disease

Important Pet Cancer Facts:

1. Cancer accounts for nearly 50% of all disease-related pet deaths each year.
Source: Veterinary Oncology & Hematology Center

2. Cancer is the #1 natural cause of death in older pets.
Source: Veterinary Oncology & Hematology Center

3. Dogs get cancer at roughly the same rate as humans.
Source: AVMA.org

4. One in four dogs die of cancer.
Source:MorrisAnimalFoundation.org

5. Over 50% of the dogs over age 10 will die of cancer.
Source: DogTopics.com

6. Just like in humans, cancer can occur in virtually any part of your dog's body.
Source: DogTopics.com

7. Approximately 1 in 4 dogs develops a tumor of some kind during his lifetime.
Source: AVMA.org

8. The cause of cancer in pets, just like people, is largely unknown.
Source: Veterinary Oncology & Hematology Center

9. Common risks of obesity in pets include many forms of cancer.
Source:PetObesityPrevention.com




Pet Cancer Signs:

Just as in people, early detection is critical. That's why it's so important to check your pet regularly.

Early Pet Cancer Warning Signs, As Identified By The Veterinary Cancer Society.

* Persistent, abnormal swelling
* Sores that do not heal
* Loss of weight
* Loss of

The Blue Buffalo Company picks the finest, natural ingredients for our holistic dog foods. Puppies, seniors, large breeds...dogs of all shapes and sizes can be healthier with BLUE.

Delectable BLUE Spa Select has the perfect natural food for every cat. Choose from a variety of delicious flavors and formulas for special needs.